200 Hammersmith Road is a new landmark office building on a prominent corner site providing over 38,000 sqf of contemporary category A office space on five floors. It is typical of a generation of early to mid 90s office buildings, pre-let on long 25 leases to corporate tenants, and desperately in need of reinvention to attract a new generation of businesses.
The project showcases many of the features that typify Ben Adams Architects’ approach to refurbishment in the commercial sector, with a stripped back design and elevations, exposed services, environmental efficiency, and interiors which create character and focus on the day to day comfort and enjoyment of the building users.
A new atrium creates a desirable and welcoming space at the heart of the building, and is divided into three distinct rooms each with its own purpose. A double height reception creates height and drama and is bordered by a distinctive rope wall balancing qualities of privacy and transparency, with filtered light that defines a more intimate space for workers. A new basement fit-out provides facilities for cyclists including parking and showers and is finished in neon yellow with black supergraphics.
A new set back, roof terrace wraps around three sides of the building, providing year round views and break out space during office hours, and an outdoor space to drink or socialise in after hours. Hugely valued by a new generation of tenants, the quality of roof space is an important differentiator for the building within a competitive market.