Leni brings a rare blend of creative vision and commercial acumen to her role as Director at BAA, combining design sensitivity with strategic guidance on how projects are shaped, measured, funded, and developed.
Leni has extensive experience in high-end residential, hospitality, and large-scale urban developments, both in London and internationally in Los Angeles, Bucharest, and Cairo. She has worked at a variety of scale from city neighbourhood masterplans to bespoke interiors, and brings a conceptual rigour to every project.
She is particularly skilled at helping clients make sense of early-stage opportunities by transforming abstract ideas or commercial ambitions into a clear, compelling vision.
Leni plays a key role in guiding creative direction and shaping broader business strategies. She leads on the financial direction of the practice and the commercial analysis of projects, balancing design quality with financial sustainability and project viability.
Leni’s collaborative approach helps set the creative tone for projects by fostering innovation while ensuring that design remains responsive to context and client needs.